Why Buzzard.
A buzzard is not glamorous. It climbs high enough to see the whole field, waits for clarity, and then moves with absolute precision. That is the studio we wanted to build.
Most agencies separate the people who think from the people who make. We thought that was the root cause of most bad work.
Buzzard Pro · founding thesis
Where we came from
Good strategy dies in translation - between the planner and the creative director, between the creative director and the media buyer, between the media buyer and the client report. The brief that arrives at execution rarely resembles the one that left the strategy room. Buzzard Pro was built to collapse that chain: the person who reads your numbers writes the brief, the person who writes the brief oversees the work, and the work does not change hands between kickoff and launch. That single structural decision - not any particular skill or tool - is what makes the output coherent.
We are the independent studio arm of WE-Viral, founded in 2025 and built in New Delhi.
What we refuse to do
Some things we will not take on, regardless of budget:
- Vanity reports - follower counts, reach numbers, and impression graphs that cannot be connected to a business outcome.
- Ghost-follower campaigns or any paid inflation of social proof.
- Creative designed to win awards rather than move the audience it was made for.
- Accounts where the senior team pitches and a junior team executes. Every account gets the same people.
- Percentage-of-spend retainers. The model rewards agencies for spending more, not spending better.
- Briefs without a written diagnostic first. We do not start building until we agree in writing on what success looks like.
How we think about AI
We use AI where the leverage is real - a 30-cut storyboard rendered in an afternoon, hundreds of ad variants tested against one control, media allocation modelled against next month's spend. The parts of the work that got faster and cheaper, we pass to clients in scope and pricing.
What AI does not replace: the cultural judgment to know what will land in a specific community at a specific moment. The creative call that makes something worth forwarding rather than just scrolling past. The strategic argument that earns internal budget from a CFO who did not think they needed a campaign. Those decisions stay human, and they stay senior.
India's real buying decisions happen where most analytics dashboards cannot see - WhatsApp groups, Telegram channels, forwarded voice notes. If your attribution model does not tag WhatsApp, it is probably misreading up to seventy percent of the journey. We measure and optimise the dark-social layer before we touch the creative.
Every engagement opens with this sheet.
- spend on branded search
- 41% high
- parent-language creative
- 0% missing
- WhatsApp attribution
- off dark
- applications, prior month
- 812
The account was buying its own name back from parents who had already decided; the actual undecided cohort was watching reels in Punjabi and no one was there.
- 01Split brand and non-brand search. Stop paying for decided traffic.
- 02Build parent-language Meta creative. Ship inside a week.
- 03Wire WhatsApp click-to-chat as a tracked conversion.
written by hand, day two · shared by day three illustrative · real sheets are built from your data
Three founders. One desk.
Owns the consumer insight, the concept, and the copy line the audience will actually repeat. 12+ years, 50+ brands, and a branding mentor at India's top business schools.
Owns the brief, the buy, the paid-media architecture, and the cost-per-actual-result. A decade of brand and performance work, 100+ launches, ex-Google and Meta hands on the media.
Owns the measurement stack, the attribution, and the reporting that a CFO can read without a glossary. Engineer by training, 8+ years scaling agencies from day one.
Every account gets all three. No juniors underneath.