The Buzz Blog
Field notes on AI creative, OOH, dark social and the craft of making brands impossible to ignore.
GEO: how to get your brand recommended by AI
Search is splitting into typed queries and AI answers. Here is how to make sure an AI assistant names your brand, not a competitor's.
Why AI-gen ads are the new TVC
Three weeks. Four kitchens. Eleven million impressions. What we learned shipping Safal's AI-led launch.
Animation agency in Delhi: how brands actually use motion now
An animation agency in Delhi is no longer a vendor for explainer videos. Here is how brands are using 2D, 3D, motion and AI-driven animation in 2026.
OOH is not dead. It's just been misread.
If you're a Tier-2 university and you're not on the highway to the nearest pilgrimage town, your admissions strategy has a hole in it.
Social media marketing agency in Delhi: a 2026 operator's guide
A social media marketing agency in Delhi should ship for Instagram, YouTube Shorts and WhatsApp — and measure all three. The 2026 scope and cost.
Website development agency in Delhi NCR: why the region matters
A website development agency in Delhi NCR sits inside the country's deepest engineering corridor. What that means for your brief in 2026.
Dark social is where Indian growth happens
If you're not measuring WhatsApp, you're not measuring 70% of your buying journey. Here's how we tag it.
Graphic design agency in Delhi: what to brief in 2026
A graphic design agency in Delhi should hand you a system, not a single logo. Here is the modern scope of work and how to choose between studios.
Web design agency in Delhi: how to brief one in 2026
A web design agency in Delhi should ship a site that ranks, converts and gets cited by AI. Here is the brief, the cost and the decision filter for 2026.
Website development agency in Delhi: the engineering brief
A website development agency in Delhi should make engineering decisions you will not have to reverse in 18 months. The brief, stack and cost.
Website designing agency in Delhi: the 2026 buyer's guide
Choosing a website designing agency in Delhi in 2026 means picking a partner who ships for users, Google and AI answers at once. The decision tree.
What Google's India bet tells us about where digital marketing is going
Google's India footprint is now its second largest in the world. The way it has scaled here is a useful map of where digital marketing is heading.
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