The Buzz Blog
Field notes on AI creative, OOH, dark social and the craft of making brands impossible to ignore.
Performance marketing agency: what actually makes one worth paying for
A performance marketing agency is only worth paying for if it ties paid media to revenue and ROAS, not reach.
Google AI Overviews: how to actually show up in them
Google AI Overviews pull from normal Search ranking, not a separate feed. Here is how to earn the citation, and what quietly gets you excluded.
CTV advertising in India: the living-room channel brands are sleeping on
CTV advertising in India puts your brand on the big screen with digital targeting and measurement. Here is why it now beats linear TV.
Rebranding in 2026: how to change without breaking what already works
A 2026 rebranding playbook for India: when to rebrand vs refresh, the cost of getting it wrong, and how to protect brand equity.
AI influencer in India: what they are, what they cost, and when a brand should deploy one
An AI influencer is a computer-generated persona that posts like a human creator. Here is what one costs in India, real examples, and when to actually deploy it.
UGC ads in India: why the cheapest-looking format outperforms polished ones
UGC ads win in India because they read as a recommendation, not a pitch. Here is how to brief creators, scale with AI, and measure it.
AI in advertising: where the hype ends and the ROI starts
AI in advertising is real, but the ROI lives in a handful of narrow use cases. Here is what actually works for Indian brands in 2026 - and where the hype quietly burns budget.
Retail media is the third ad giant: how to use it in India
Retail media - Amazon Ads, Flipkart Ads and quick-commerce networks like Blinkit and Zepto - is now the third pillar of Indian ad budgets. Here is how to spend on it well.
GEO: how to get your brand recommended by AI
Search is splitting into typed queries and AI answers. Here is how to make an AI assistant name your brand, not a competitor's.
Dark social is where Indian growth happens
In India most sharing happens in WhatsApp, Telegram and DMs, invisible to analytics. Here is how to actually track and grow it.
Animation agency in Delhi: how brands actually use motion now
An animation agency in Delhi is no longer a vendor for explainer videos. Here is how brands are using 2D, 3D, motion and AI-driven animation in 2026.
Why AI-generated ads are the new TVC
AI-generated ad films are displacing traditional TVC production in India. Cheaper, faster, iterated at feed speed.
OOH is not dead. It's just been misread.
OOH is not dying in India, it is professionalising. Here is where outdoor still wins and how to brief it.
Social media marketing agency in Delhi: a 2026 operator's guide
A social media marketing agency in Delhi should ship for Instagram, YouTube Shorts and WhatsApp - and measure all three. The 2026 scope and cost.
Website development agency in Delhi NCR: why the region matters
A website development agency in Delhi NCR sits inside the country's deepest engineering corridor. What that means for your brief in 2026.
Graphic design agency in Delhi: what to brief in 2026
A graphic design agency in Delhi should hand you a system, not a single logo. Here is the modern scope of work and how to choose between studios.
Web design agency in Delhi: how to brief one in 2026
A web design agency in Delhi should ship a site that ranks, converts and gets cited by AI. Here is the brief, the cost and the decision filter for 2026.
Website development agency in Delhi: the engineering brief
A website development agency in Delhi should make engineering decisions you will not have to reverse in 18 months. The brief, stack and cost.
Website designing agency in Delhi: the 2026 buyer's guide
Choosing a website designing agency in Delhi in 2026 means picking a partner who ships for users, Google and AI answers at once. The decision tree.
What Google's India bet tells us about where digital marketing is going
Google's India footprint is now its second largest in the world. The way it has scaled here is a useful map of where digital marketing is heading.
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