One senior team runs your paid media end to end - and we will not take your budget until we have shown you exactly where it is bleeding.
| working spend | 64% |
|---|---|
| overlap + fatigue | 28% |
| untracked / leaking | 8% |
| back to work after audit | +36% |
higher-ed admissions · target 2,400 enquiries a cycle · ₹3,00,000 a month
an even four-way split of the same budget gets 541 enquiries - this plan buys 91 more from the same money
first moveswk 1: split brand and non-brand search · wk 2: parent-language Meta hooks · wk 3: counselor call tracking wired
Numbers are illustrative. Real plans are built from your audit data.
You are paying for clicks on a platform that grades your ad against every competitor in your category, every single hour. CPCs have risen year on year since 2019, creative fatigues in days rather than months, and the agency on your account is still running the same three ad sets it launched in Q1. We run strategy, creative, buying and reporting as one desk, measured in cost per actual result. Every engagement starts with a paid audit, not a retainer.
Five places your budget disappears before a single rupee touches a real customer - and we find all five in the first week.
Prospecting and retargeting bidding on the same people. You outbid yourself and pay twice to reach one buyer.
Winning ads left running past their three-week life. The audience has already seen them; the auction charges full price for the reruns.
Broken or partial tracking. The algorithm optimises toward clicks that never become customers - with total confidence.
The ad wins the click, the page loses the buyer. Slow loads, long forms and mismatched messages - billed to the media budget.
Budgets parked by habit - last quarter's split running in this quarter's market, reviewed once a year at renewal.
Ranges are what a Media Efficiency Audit typically surfaces across the accounts we review - your split is measured, not assumed.
Call it a third of the budget, working against you. The audit puts your number on every line - one week, fixed fee.
Every ad in your account is ranked by cost per result, monthly, in writing - because a CMO who has been handed a deck full of reach and impression charts knows exactly what that agency was hiding.
Illustrative names, real format. Ranked on your CRM's numbers, not the platform's - and rank 04 gets its refresh before the fatigue tax starts.
Prospecting and retargeting at full-funnel depth - statics, motion and UGC-style creative tested in weekly sprints, structured by objective with real exclusions, not one boosted post doing five jobs.
Demand capture where intent already exists - search terms mined weekly, PMax fed clean signals and negatives, Shopping feeds groomed so the machine optimises toward margin, not just clicks.
Attention at scale, Hindi-first where it earns its keep - sequenced storytelling from six-second bumpers to long-form, cut from the same masters our video studio ships, in every aspect ratio.
Decision-makers by title and account list - thought-leader ads and founder-led content amplified with paid, built for pipelines where one qualified lead pays for the quarter.
notBoosted posts. A boost buys impressions; a structured account buys outcomes. Campaigns get objectives, exclusions and budget discipline or they don't run.
notSet-and-forget. No campaign runs unwatched for a quarter - budgets move weekly to whatever the data says is working, and the moves are logged.
Paid media breaks on autopilot - one senior team holds audit, rebuild, weekly testing and revenue reporting end to end.
We tear down your accounts and tracking: structure, overlaps, wasted spend, creative fatigue and landing leaks - then a one-page restructure plan with numbers attached, before you commit to anything monthly.
↑ Scored media efficiency report + restructure planAccounts restructured by objective, pixels and server events wired, GA4 and UTMs reconciled with your CRM, landing pages fixed where they leak. The unglamorous work that makes every later rupee measurable.
↑ Clean structure + tracking verified end to endA creative sprint every week: new angles, hooks and formats shipped, losers killed fast, winners fed more budget. Every media move is logged, so you always know why spend shifted and what it bought.
↑ Weekly test log + budget movesOne revenue-first report a month: cost per result by channel, a creative league table, what we test next and why. Platform, analytics and CRM numbers reconciled - the 8am standup argues about decisions, not data.
↑ Monthly revenue report + next-month planEvery engagement starts with the fixed-fee audit; once running, media, creative and signals report as one programme, monthly.
Audit findings shipped: structure, tracking and landing fixes live, baseline cost per result recorded.
Weekly testing cadence stable, first fatigue cycles beaten, cost per result trending down against baseline.
Creative engine at full tilt, budgets scaled into proven winners, quarterly plans written from your own data.
Short answers, no fluff. If yours is not here, write to us at team@buzzard.pro and we will respond within one working day.
It means paid media managed from first principles: account architecture, audience segmentation, creative strategy, weekly creative testing, bid and budget management, and a monthly report ranked by cost per result. You are not paying for a media buyer who logs in twice a week. You are paying for a team that treats your account the way a CFO treats a P&L - every rupee accounted for, every decision traceable to a number. For the longer argument, see our take on what actually makes a performance marketing agency worth paying for.
If the math does not work for you, we will tell you before you sign anything - that is what the audit is for. We do not believe in a minimum budget floor that exists to protect our margin. Some categories are simply too competitive to generate meaningful data below a certain spend threshold, and we would rather lose the engagement than take money we cannot justify.
You own everything. The ad accounts are created in your Business Manager, your Google MCC, your LinkedIn Campaign Manager. We operate as users. When we leave, we leave. Your historical data, your custom audiences, your conversion events - none of it belongs to us, and we will never hold it as leverage.
Agencies that build campaigns inside their own manager accounts and hand you a report instead of access are not managing your media. They are renting it back to you.
Creative is included in the engagement. We run weekly creative tests - new headlines, new hooks, new formats - because the single most reliable lever in paid media after 2022 is creative refresh velocity, not bid optimisation. In our accounts we see creative fatigue begin to compress CTR within 10 to 14 days on Meta for competitive categories. A team that refreshes creative once a quarter is not doing performance marketing. It is doing media buying with extra steps. See how we build creative that survives the auction in UGC ads that actually perform.
Paid search can produce cost-per-lead data worth reading within two to three weeks if the account is structured correctly and the landing page converts. Paid social takes four to six weeks to exit the learning phase and produce stable CPAs. Anyone who promises meaningful scale in week one is either working with an existing warm audience or telling you what you want to hear. We will give you a realistic timeline in the audit, specific to your category and your current funnel.
One monthly report, built in a format a CFO can read without a glossary. Every ad creative ranked by cost per result. Budget allocation mapped to outcomes. No blended ROAS that pools branded search into your prospecting numbers to make the headline figure look stronger - one of the most common reporting manipulations we see in inherited accounts. If something underperformed, the report says so and says why. We break down the reporting gap in detail in our guide to reading a performance agency's numbers.
No. We charge a fixed fee for the engagement. A percentage-of-spend model means your agency earns more when you spend more - not when you spend better. That is a structural conflict of interest, and it is the reason percentage-of-spend retainers consistently trend toward budget inflation. Our fee is the same whether your optimal monthly budget is large or small.
Yes, and this is not optional - it is part of the engagement. Driving paid traffic to a page that was not built for conversion is how agencies manufacture the illusion of a channel problem when the real problem is a funnel problem. We audit the landing page as part of the initial audit, flag every friction point ranked by estimated conversion impact, and work with your team or ours to fix them before we scale spend. Paid media without conversion rate ownership is an expensive exercise in optimism.
One week. One fixed fee. A full account teardown that shows you exactly where your budget is going and what it would take to fix it. You decide whether to continue - with us or anyone else.
