passes AAA contrast at speed
highway billboard · seen at 80 km/h · 3 seconds to read
3 seconds decides it: if it needs a third line, it belongs on the pack, not the hoarding
Layouts are illustrative. Your placements come out of the audit.
Highway hoardings and city large-format, drawn for the drive-by - a few words and one image legible at speed, sites negotiated and installs supervised so the board that goes up is the board you signed off.
Metro pillar wraps, bus and cab liveries and full airport takeovers - placements people walk past slowly, so the layout earns a second beat of attention without losing the drive-by read.
The one placement held in hand for minutes: structure, dielines, materials and finish designed for the shelf stare, where detail, story and a scan-to-buy code all reward the hold.
Brochures, standees, in-store and event print - built to the converter's sheet with real substrate, ink and finish, so what installs matches the proof and not a bright screen mockup.
Physical media is read at two ranges - and a layout tuned for one is unreadable at the other.
One creative, drawn twice - so the glance and the hold tell the same story.
Ink sits differently on flex, vinyl, kraft and coated stock; foil, emboss and spot-varnish only exist in the hand. We proof on the real material under real light, because a bright monitor lies about how a red will actually print.
A billboard is not a big Instagram post. Viewing angle, height, sight-line and the speed you pass it all change what reads - a layout is mocked at true scale from the real vantage before a single panel is printed.
Bleed, resolution, colour profile, safe zones and the converter's own production sheet decide whether artwork survives the press. We build to the vendor's real spec, not a generic template, so nothing is re-drawn on the factory floor.
OOH goes wrong at the vendor and the site - ours is specced and proofed before a rupee of media is booked.
One idea drawn for two distances: a drive-by layout that reads in a few short words and a shelf layout that rewards the hold, both tied back to the campaign already live on your screens.
↑ Drive-by and shelf layouts, one systemArtwork built to each surface: bleed, resolution, substrate, ink and finish for every hoarding, wrap and pack, checked against the real vendor's production sheet before a file is ever sent.
↑ Press-ready files, matched to the vendor sheetPrint, wrap, mount and finish through vetted vendors, with proofs approved on the real material and lighting - so the panel that installs is the one you signed off, not a screen render.
↑ Proofs approved on the real materialSites booked, permits handled, installs supervised and photographed on delivery, with QR and tracking wired so each physical placement reports back into the same campaign as your screens.
↑ Installs live, photographed and trackedEvery placement starts with the fixed-fee audit; from there, one board or a rolling calendar of physical media.
Sites, specs and vendor lead times mapped, and both reading distances designed - the plan exists before the spend does.
Artwork specced, proofed on real material and produced through vetted vendors, with sites booked and permits handled in parallel.
Installs supervised and photographed, QR and tracking wired, and the physical media reporting into the same campaign as the screens.
Short answers, no fluff. If yours is not here, write to us at team@buzzard.pro and we will respond within one working day.
Billboards and hoardings, transit and airport media, packaging design, and print and collateral - designed, specced, produced and placed. Every surface is drawn for its reading distance and tied back to the same campaign running on your screens.
End to end. We design the artwork, spec it to each surface, produce it through vetted print and fabrication vendors, and manage sites, permits and installs - or we hand press-ready files to your existing vendors if you prefer. Either way the specs are ours to get right.
One idea runs across screens and streets. The billboard, the pack and the paid ad share a system - the same line, look and offer - so a drive-by, a shelf pick-up and a scroll all reinforce each other instead of feeling like three unrelated briefs.
Yes. Packaging is designed for the shelf hold - structure, dielines, materials and finish - with print specs built to the converter's sheet: substrate, ink, bleed, resolution and legal panels checked before anything goes to press.
Yes. We book highway hoardings, metro and transit wraps and airport takeovers, negotiate the sites, handle the permits and specs, and supervise installs - so the placement you approved is the placement that actually goes up.
OOH measurement is honest, not magical. We wire QR and vanity URLs for direct response, read footfall and store-lift where data exists, run brand-recall checks, and track photo shares of the placement - and we tell you plainly which of those a given site can and cannot prove.
The Placement Audit takes the first week. Design and spec run over the next few weeks, production and install follow, and the campaign goes live - typical span depends on vendor lead times and permit windows, which the audit maps up front so there are no surprises.
You do - full commercial rights and the press-ready files transfer on delivery, including dielines and working artwork. Any licensed font or stock is listed in the delivery note with its terms, so you can reprint through any vendor later.
Everything else follows it. One-week Placement Audit - fixed fee, creditable against the work. You see the sites worth buying, the specs that actually matter and how it all ties to your screens, before you commit to a single board.
