Press
Tier-1 Press
Earned coverage in the titles your buyers and their bosses read - bylines, features, quotes and data stories, pitched to named journalists as news, never bought as a slot.
ServiceEarned, not paid
Get quoted where the answer gets written.
- Angle
- Pitch
- Coverage
- Citation
The Print
Mint
YourStory
ET
Inc42
AI Overview
founder POV · the case against vanity metrics · target: 1 Tier-1 business title
- story anglefounder POV drafted
- editor pickupbusiness editor bites
- published articlebyline goes live
- recycled as proof5 owned assets built
- cited in an AI answeryour brand named
payoff
1 placement · 5 owned assets · cited in 3 engines
one earned byline, framed for citation, is worth more than ten press releases nobody links to
Angles are illustrative. Yours come out of the PR Audit.
Four surfaces. One engine.
Creators
Creator Partnerships
Partnerships matched to your audience, not to follower counts - briefed for a real story, so the content reads as a point of view a creator stands behind, not an ad they read out.
AI
AI Influencers & Avatars
Brand avatars and AI influencers for presenter-led content at volume - one persona, every market and language, produced fast and always disclosed as synthetic.
Proof
Owned Proof
The part most PR forgets: every mention recycled into assets you keep - proof blocks, deck slides, backlinks and citable source pages that outlive the news cycle.
One placement. Many uses.
A single earned mention should never be used once - we fan every placement out into proof that keeps working long after the news cycle moves on.
one in
1 Tier-1 placement
earned byline · goes live once
- 01 Website proof block a quotable "as seen in" section, structured so search and AI engines can read it
- 02 Sales-deck slide the same coverage turned into a credibility slide your sales team actually uses
- 03 Social cuts 3 platform-native posts and a creator hand-off, cut from one article
- 04 Backlink & authority 1 referring domain with real authority pointing back at your site
- 05 A source AI engines cite the placement made citable, so ChatGPT, Gemini and AI Overviews can quote it
1 placement in, 5 owned assets out - that fifth one is where PR now meets AI search.
Real PR earns it. The rest just spends.
The honest line behind every engagement - what we actually do to earn attention, and the pay-to-play shortcuts we refuse.
what real PR is
- A story an editor genuinely wants to run
- Credibility that transfers to your brand
- Coverage that earns backlinks and authority
- Proof that outlives the news cycle
- A source AI engines can trust and cite
what it is not
- Pay-to-play listicles dressed up as news
- Buying followers or fake engagement
- Spray-and-pray press releases nobody reads
- A slot you rent, then lose when you stop paying
- Coverage no search or AI engine ever links to
Angle, pitch, place. Then amplify.
Most PR starts with a press release and hopes - ours starts with the story editors want and ends with proof you keep.
01
week one
Angle
The PR Audit: we find the story editors actually want - a founder view, a launch, a data study - and the publications and creators it belongs in, before any outreach.
↑ Approved angle, target list and recycling plan
02
weeks two to three
Pitch
Tailored pitches and creator briefs, never a blast - each written for a named journalist or creator and the readers they answer to, so the story lands as news.
↑ Pitches, briefs and a live journalist pipeline
03
from week three
Place
Coverage goes live: Tier-1 press, a creator partnership or an AI-influencer segment. Reactive PR moves in hours when the news cycle opens a window worth taking.
↑ Earned placements, tracked by tier and reach
04
ongoing
Amplify
Every placement recycled: a proof block on your site, a deck slide, social cuts, backlinks - and the source made citable, so AI engines quote it when buyers ask.
↑ Owned proof set + citable sources, per placementA launch push, or a reputation engine.
Every engagement starts with the fixed-fee audit; from there, a single story push or an always-on program that compounds.
The press push
- An angle taken through the full path: audit, pitch, place, amplify
- Audit fee credited against the engagement when you proceed
- Tailored outreach to a named target list, not a wire blast
- Every placement recycled into owned proof you keep
The influence program
- Creator partnerships and AI influencers matched to your audience
- An always-on newsroom: something in pitch, place and recycle each month
- Reactive PR standing by for windows the news cycle opens
- One brand voice across every human and synthetic presenter
In every delivery
- Full rights on the recycled assets; creator licences listed in the note
- Every mention logged into the recycling ledger, nothing used once
- Sources structured so search and AI engines can cite them
- Measured on placements, authority, share-of-voice and citations
Days 0-30
Angle
Audit sets the story, the target list and the recycling plan; outreach opens and the first pitches go live.
Months 2-4
Place
Earned placements and creator work land and stack, each one recycled into proof and made citable.
Ongoing
Compound
Share-of-voice and AI citations build as the recycled proof keeps working long after each story runs.
Questions we hear first.
Short answers, no fluff. If yours is not here, write to us at team@buzzard.pro and we will respond within one working day.
01
What is included in digital PR and influence?
Four surfaces run as one engine: Tier-1 press and media relations, creator partnerships, AI influencers and brand avatars, and owned proof - where every mention is recycled into assets you keep. It all starts with a PR Audit that sets the angle, the target publications and the recycling plan.
02
Do you guarantee coverage or placements?
No, and be wary of anyone who does. We earn coverage with a story editors want to run; we never buy pay-to-play listicles or pretend a paid slot is earned news. What we do commit to is the angle, the target list and the recycling plan - so even a slow news week still produces owned proof.
03
How does PR feed AI citations?
AI engines answer from the sources they trust - press, reference pages and the assets those link to. A placement in a credible publication becomes a citable source, and we structure the recycled proof so ChatGPT, Gemini and AI Overviews can quote it. It pairs directly with our AEO and GEO work at buzzard.pro/aeo-geo.
04
Do you work with creators and AI influencers?
Yes. We build creator partnerships matched to your audience, not follower counts, and we produce AI influencers and brand avatars for presenter-led content at scale. Every partnership is briefed for a real story, and the output is recycled into owned proof like any other placement.
05
How long until the first placement?
The PR Audit takes the first week and sets the angle and target list. First earned placements typically land inside the first month once outreach begins; creator work and the compounding of recycled proof and citations build across months two to four.
06
Who owns the coverage and the recycled assets?
You do. Earned coverage lives on the publisher's site, and everything we recycle from it - proof blocks, deck slides, social cuts, the citable source pages - transfers to you with full rights on delivery. Any licensed creator content is listed with its terms in the delivery note.
07
Do you handle reactive and crisis PR?
We handle reactive newsjacking - moving in hours when the news cycle opens a relevant window - and rapid-response messaging. For a full-blown crisis we lead the communications and coordinate with your legal counsel; we will always tell you when a moment is not yours to jump on.
08
How is digital PR measured?
By outcomes, not press-release counts: quality placements and their tier, referring-domain authority and backlinks, share-of-voice against competitors, and - increasingly - citations inside AI answers. Every mention is tracked into the recycling ledger so you can see one placement turn into many owned assets.
Start here
The audit comes first.
Everything else follows it. One-week PR Audit - fixed fee, creditable against the engagement. You see the story angles, the target publications and the recycling plan before you commit - and if there's no angle a real editor would run, we tell you before any outreach begins.